Friday, June 3, 2011

Should you use a professional photographer when you sell?

A photograph speaks a thousand words.......

When you place your property on the market for sale, one must agree that you should present the home in its absolute "best light" to appeal to buyers.

With the advent of the internet and the fact that most buyers now look to the internet as their first point of enquiry when searching for a home to buy, it is imperative that you create a great initial impression.

A professional Photographer will cost approximately $150-$300 depending on the number of photographs and the time of day (night time usually costs a bit more). A great photograph of a property can attract buyers that may have not noticed the property otherwise.

Take for example these 2 photos below randomly taken from the internet.......one done by a professional photographer and the other presumably taken by the homeowner or Agent?

Professional photo

Ordinary Photo
From the above internal photos, you can see that the 1st photograph portrays a much warmer and welcoming property which invites further enquiry.

You must remember that once the potential buyer has inspected the property, the only thing they have to remind them of the property when they get home is the photograph. When they show the property to their friends and family, the photo is what gets the reaction......yes or no.

For the cost involved, I definitely think that it is worth getting professional photos taken when you sell.

A more inviting home attracts a higher offer from potential buyers.

Comments by Dean Carver
Property Lawyer and Consultant - Sydney
"helping homeowners engage the right Agent"
Email me - see form to the right